Is It Worth Waiting in Line for the Royal Pop?
For most people, the answer is probably yes. The Swatch × Audemars Piguet Royal Pop is already generating massive attention worldwide, with long queues expected at many Swatch boutiques on release day. Unlike many recent watch collaborations, this release combines one of the biggest names in luxury watchmaking with one of the largest mainstream watch brands in the world. What makes the Royal Pop especially interesting is that Audemars Piguet is not owned by the Swatch Group. That makes this collaboration feel far more unexpected and exclusive compared to collaborations...
Read more...
